To avoid user abandonment at registration, companies should aim to make the registration process as seamless as possible for their users. One way to take the pain out of filling out lengthy registration forms and creating new usernames and passwords is to use technologies such as Social Login, which allow users to register and log in with their credentials from Facebook, Twitter, Google+ and other identity providers. Social Login also gives brands permission-based access to users’ social data, which can then be used to prepopulate form fields during the checkout process and provide detailed identity data for marketing.

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