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In the year before Aereo launched, chief executive Chet Kanojia held meetings with executives from the broadcasters who would later sue his company. He explained the idea behind the company: renting a tiny antenna to each customer would keep it within the bounds of copyright law while allowing users to have a host of features usually only available to cable subscribers.
The idea was to use the Internet and cheap cloud storage to give new life to a way of watching TV that was fading: free, over-the-air broadcasts. Put the antenna in the cloud, add the kind of recording and storage abilities that consumers came to expect with television, and offer it at a fraction of the price of a typical cable subscription.
“Their reaction was no reaction,” Kanojia recalled in an interview with Ars. “It was, hmm, interesting.”
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