Who would want to criticize the Pillsbury doughboy?
Ever been treated badly by companies but felt unsure about how to fight back? Next time, try publicly shaming them on Twitter.
While Twitter’s hand in unsettling repressive political regimes has been lauded by media (see: “Arab Spring,” the wave of demonstrations, protests, riots, and civil wars that rocked the Arab world beginning in 2011), the service has also proven to be a surprisingly effective tool for bringing much-needed accountability to corporations that mistreat their customers.
A few recent case-study examples of individuals who felt they were wronged by corporations and then took to the Twitterverse to air their grievances show how a properly placed tweet can be a powerful weapon for consumers to combat corporate malfeasance.
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