Web browsers generally allow users to send a “Do Not Track” signal that lets advertisers know the user prefers not to be tracked for the purposes of serving up personalized ads.But it’s largely a futile exercise, because websites and advertising networks are free to ignore the signal. Even Yahoo, which had been honoring Do Not Track requests, decided to stop doing so this week.
The Electronic Frontier Foundation may have a solution. Last night, the group announced “Privacy Badger,” an extension for Chrome and Firefox “that analyzes sites to detect and disallow content that tracks you in an objectionable, non-consensual manner.”
Privacy Badger doesn’t automatically block ads. The group explained:
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