On Monday, Sprint agreed to pay the Federal Communications Commission $7.5 million to resolve violations of the Do Not Call registry—the largest settlement payout ever. The program first began in 2003 as a way to allow Americans to opt out of unsolicited sales calls.
According to the FCC, Sprint will also put into effect a “robust compliance plan,” designate a new senior manager to deal with compliance, retrain its employees, and report any further noncompliance to the agency, among other necessary actions.
“We expect companies to respect the privacy of consumers who have opted out of marketing calls,” said Travis LeBlanc, acting chief of the Enforcement Bureau, in a statement. “When a consumer tells a company to stop calling or texting with promotional pitches, that request must be honored. Today’s settlement leaves no question that protecting consumer privacy is a top enforcement priority.”
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