Caesars Entertainment says a “back-end software issue” caused it to wrongly e-mail promotional gambling material to more than 250 “compulsive” online gamblers.
“The issue that caused our system to inadvertently target these patrons has been fixed and we have had no incidents since,” Seth Palansky, a vice president of the Caesars gambling empire, said in a statement. “We can assure the public that this lapse on our part was not an intentional targeting of these patrons, but simply a back-end software issue that failed to properly scrub our database before certain mailings.”
New Jersey gaming regulators fined the company $10,000 for the mishap in what officials said Wednesday was the first monetary sanction of its kind following New Jersey implementing online gambling in November 2013.
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