Facebook has taken down a parody of a Western Union ad posted on a Bitcoin news Facebook page, which was immediately re-published on reddit.
On Monday, the money transfer company filed a Digital Millennium Copyright Act (DMCA) claim with Facebook, alleging trademark infringement of its image. The claim was filed by Erin Schol, who is listed on LinkedIn as an assistant legal analyst for Western Union. However, the DMCA, as the name implies, only covers copyrighted material and not trademarks.
Kristin Kelly, a Western Union spokeswoman, told Ars in an e-mailed statement: “Western Union takes all brand matters seriously, and we take steps that we believe are necessary to protect our intellectual property interests.” She declined to respond to specific questions.
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