The ability to create an ad-skipping feature for a DVR is nearly as old as DVR technology itself. Yet after more than a decade, the technology is still struggling for a foothold, pressed on all fronts by the TV networks whose business relies on advertising.
Dish launched its “AutoHop” ad-skipping feature in 2012, and predictably enough, got sued by CBS, NBC, and Fox. AutoHop prospered, though, as Dish proceeded to win one court victory after another.
What the networks couldn’t get in court, they’re now getting, for the most part, in hardball business negotiations.
Read 6 remaining paragraphs | Comments

Leave a Reply