It only took an international crisis to find out, but apparently one can make a lot of money releasing a big-budget movie on the Internet.
Sony released its Christmas Day comedy The Interview online last week, when it couldn’t get major theater chains to carry the film following threats. The comedy about two TV hosts sent to assassinate the North Korean leader is the first major-studio motion picture to be distributed online the same day it launched in theaters.
The studio has now revealed it made more than $15 million in online sales and rentals, mostly through Google Play. Add in $2.8 million in box-office sales from the 331 theaters that would carry the movie, and Sony has made nearly the $20 million it was hoping for from the traditional release method.
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