The UK’s Court of Appeal has confirmed an earlier landmark High Court decision that a group of British consumers using Apple’s Safari browser to access Google’s services can sue the US company in the UK. Google has always argued that the appropriate forum for such cases is in the US, so this sets an important precedent for future legal actions against foreign companies operating in the UK.
The UK Court of Appeal’s ruling clears the way for the group known as “Safari Users Against Google’s Secret Tracking” to proceed with their claim for compensation. The group alleges, “Google deliberately undermined protections on the Safari browser so that they could track users’ internet usage and to provide personally tailored advertising based on the sites previously visited.”
The claimants in the original High Court case said they suffered “by reason of the fact that the information collected from their devices was used to generate advertisements which were displayed on their screens. These were targeted to their apparent interests (as deduced from the information collected from the devices they used). The advertisements that they saw disclosed information about themselves. This was, or might have been, disclosed also to other persons who either had viewed, or might have viewed, these same advertisements on the screen of each Claimant’s device.”
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