Posting up fake reviews on Amazon is against the company’s policies, but now Amazon has made it clear it also believes such activities can be against the law.
The giant of online retail has filed a lawsuit (PDF) in King County Superior Court against Jay Gentile, a California man who Amazon says created websites offering to sell verified Amazon reviews for between $19 and $22 per review. The websites sell varying packages of reviews, allowing users to buy as few as three reviews and as many as 100.
The offerings include “drip-feed delivery” and a “100 percent stick guarantee” for reviews, promising to replace any that Amazon deleted or filtered out.
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