Independent Europe-wide seal confirms data protection compliance of Krux’ technology28 May, 2015: Krux (http://www.krux.com/) has been awarded the ePrivacyseal. The seal is awarded to companies following a thorough technical and legal review to ensure that the companies’ data practices comply with the strict standards established by German federal data protection law and EU privacy regulations.Krux is a next generation data management platform (DMP) that helps marketers, publishers, and agencies drive revenue by delivering smarter content, commerce and marketing experiences in real time. “The rise of data management platforms is meeting a growing need for brands to house, sort and activate the large volumes of first and third party consumer data they are amassing. DMPs are the piping that moves data from one place to another, and this needs to be done intelligently, securely and in line with market regulation,” says Joe Reid, EU Managing Director, Krux.ePrivacy consult is an independent, consulting service that assesses digital advertising and other clients for compliance with German and EU privacy requirements. ePrivacyconsult certifies companies under their standard, which incorporates German and EU data protection requirements. It involves a rigorous process (including interviews, a legal review, and completion of a technical questionnaire).”It is absolutely critical that the technology partners with whom organisations choose to work prioritise privacy and data governance. That is why it was so important for Krux to be awarded the ePrivacyseal seal. We looked for the most reputable certification process we could find to provide a strict examination of our technologies, and the ePrivacyseal is the clear leader and a trusted standard across Europe.”The award signifies Krux’ commitment to compliance of different privacy and security requirements in countries across Europe where it does business.NOTES TO EDITORSFor further information, contact: Tanya PennellsBite CommunicationsSenior Account ExecutiveTanya.Pennells@biteglobal.com0208 834 3486About KruxKrux (www.krux.com) is a cloud-based data management company that helps businesses and people interact more productively through smarter, faster, safer flow of people data. With Krux, marketers and publishers (Kellogg’s, Warner Brothers, Ticketmaster/Live Nation, Turner, Meredith, Axel Springer, News Corp, CCI/Dentsu, Washington Post, NBC) are improving revenue and engagement through the delivery of personalized brand experiences. With Krux, companies can unify data from multiple sources (web, mobile, CRM, registrations, subscriptions) and activate it across any channel in real-time. Today, Krux reaches two billion browsers and devices worldwide, serves over 20 billion page views and processes more than 1.5 billion CRM records per month. Since its founding in 2010, Krux has woven data governance into every part of its offering and operated a conflict-free business model, which is why companies trust Krux to protect their data and connect it safely with trusted partners. Krux is a venture-backed company (Accel Partners, IDG Ventures, Sapphire Ventures) headquartered in San Francisco with offices in New York, Boston, Los Angeles, London, Sydney, Singapore and Tokyo.About ePrivacyconsultePrivacyconsult advises and supports companies in the digital economy with all aspects and challenges of data protection. As an independent service, ePrivacyconsult certifies companies and products with the privacy seal “ePrivacyseal”. Prof. Dr. Christoph Bauer works together with a team of technical experts and experienced lawyers on solutions for digital economy companies in Germany and Europe. He regularly contributes to EU data protection issues, publishes articles and gives data protection lectures.Further information can be found online at: www.krux.comTwitter: @KruxDigitalLinkedIn: Krux DigitalSource: RealWire

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