Last week, Ars Technica was sent a retraction request by IMAX Corporation over a June 12 article related to SteamVR. An IMAX lawyer said that a mention of the IMAX brand in that story was “misleading” and suggested that “any unauthorized use” of the company’s trademark was forbidden.
We sent a private reply to IMAX—and also published an article about the IMAX letter—declining to make a retraction.
This morning, we were sent a follow-up e-mail offering an “IMAX-sized” apology from IMAX Chief Marketing Officer Eileen Campbell. Here’s the letter in full:
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