On Tuesday, Russia’s Ministry of Internal Affairs unveiled a new public health program to reduce deaths and injuries caused by people taking dangerous selfie photos. The “Safety Selfie” campaign warns Russian citizens that their “health and life” are worth more than “a million likes on social networks.”
Included in the campaign is a series of cartoon warning signs that depict dangerous scenarios in which someone might take a selfie. Some of those, like the ones posted above, include: posing in front of oncoming cars and trains; taking a selfie while steering or riding in a vehicle; pulling off a sick boat maneuver; standing very close to an uncaged tiger; posing with a pistol; and falling down a cliff or some stairs.
Sadly, some of those cartoon images mirror actual selfie incidents in which Russians have gotten hurt, including a teen who died after falling from a bridge mid-selfie in 2014 and a woman who accidentally shot herself in the head in May. An Associated Press report on the Russian campaign alleged that “at least 10 Russians have been killed and 100 injured” due to a rise in people taking risky selfies, but it didn’t cite where that statistic came from, and the Safety Selfie campaign doesn’t include that figure.
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