Customers will be able to try out the Samsung Galaxy S6+ and the Galaxy Note 5. Sarah Tew
Samsung is eager to get its new phones to a lot of people — especially iPhone users.
The Korean electronics conglomerate said on Friday that it would give iPhone users a chance to try its latest smartphones, the curved display-rocking Galaxy S6 Edge+ and jumbo-sized Galaxy Note 5. During the 30-day test drive, users will get to try out the phones with a free data plan. There are no obligations and the offer is not tied to a single carrier.
The program is an effort by Samsung to boost sales at a time when consumer excitement over smartphones has waned. At the same time, sales of the iPhone and a decline in premium pricing has kept people from purchasing phones from the world’s largest smartphone manufacturer.
The company saw its market share dip by around 4 percent in the second quarter that ended on June 30, according to Gartner. Despite a flashy launch in March, the Galaxy S6 line failed to snap a streak of seven quarters of profit decline.
It’s unclear how many iPhone users will bite. This isn’t the first time a test drive program has been done. T-Mobile has a program where customers are able to take an iPhone 5S smartphone out for a week. “It wasn’t a disaster, but it didn’t explode like T-Mobile thought it might,” said Avi Greengart, an analyst at Current Analysis.
While it didn’t do well in terms of numbers alone, it did help the wireless carrier’s overall success and let its customers know that they carry the iPhone where previously it wasn’t available, Greengart said. T-Mobile’s test run program was also intended to change the perception of its coverage, and not necessarily sell one kind of smartphone.
If you’re an iPhone user who is interested in taking advantage of Samsung’s offer, you can sign up here.