Go90 is Verizon’s new mobile video service. Sarah Tew/CNET
LAS VEGAS — Verizon Wireless subscribers will get a sneak peak into the company’s new mobile video service.
The nation’s largest wireless carriers has sent out invitations to 5 million Verizon Wireless customers to Go90, a streaming video service that was unveiled on Tuesday. Later this month, it plans to eventually launch the service to all customers, regardless of their carrier, said Marni Walden, head of new businesses and innovation, in her keynote address at the CTIA Wireless industry trade show.
Go90 is just the latest move by a major company to get into the world of over-the-top video, or content delivered over an Internet connection and not a traditional cable TV service. For Verizon, it represents a rare instance in which it is opening up a service to everyone, and not just its own customers as an exclusive product. For consumers, this means more access to video on the device they spend the most time with.
Go90 is a free, ad-based streaming video service that you can only access on the mobile phone, and will focus on short clips, viral videos and a social element with crowd-sourced recommendations and the ability to join groups.
Verizon said on Tuesday that it planned to send invitations to those identified as part of its target generation: Young people known as millennials, generally considered to be around 30 years old or younger.