“Let’s be really clear. We’re not sharing anything or selling anything today. What we’re saying is that in the future we might, but if we do you will be able to choose whether you participate in this or not. It will be a conscious decision that you make as the end user,” said Tony Anscombe, senior security evangelist at the firm, who said that a lot of work had gone into translating its previous policy from deadening “legalese” into plain language.
“Look at the privacy policies of publications that are often funded by advertising,” he said. “We provide a free anti-malware service to 200 million users and we don’t make any money from advertising. We make our money in subscriptions, services and secure search. We also work with carriers in the US. As a public company anyone can go and look at our accounts.”
Given the current concern around online privacy other companies doing the same might be advised to make sure they flag up their new policies, particularly any major changes, clearly on their home page and to publicise them as widely as possible to avoid misunderstandings.
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