T-Mobile CEO John Legere speaks at an Uncarrier press event last year.
T-Mobile said on Tuesday that it will double the amount of data available to new and existing customers.
The company previously offered plans with plans with 1 gigabyte, 3 GB, 5 GB and unlimited data. The new tiers are 2 GB, 6 GB and 10 GB.
It’s the latest of the Bellevue, Washington, company’s so-called “Uncarrier” moves designed to appeal to consumers looking for a break on their wireless bill. The campaign, which has lasted more than two years, has shaken up the industry by addressing the most annoying aspects of the business. The result has been better deals for consumers with every carrier scrambling to offer incentives to keep their customers.
The announcement comes as carriers have clamped down on usage as services such as Netflix and YouTube gobble up more data. Verizon and AT&T no longer offer unlimited data plans, and T-Mobile and Sprint are also slowing down its heaviest users.
T-Mobile has been able to drum up a wave of excitement for its services in other ways beyond simply cutting prices. Past Uncarrier moves have included the elimination of wireless service contracts, free international text messages and data and access to streaming music that doesn’t eat into a subscriber’s data plan.
The campaign has been an unqualified success, with T-Mobile consistently signing up more customers than its rivals. In the third quarter, the carrier added 843,000 customers who pay at the end of the month, more than all of its rivals combined.