Technically Incorrect offers a slightly twisted take on the tech that’s taken over our lives.
What will she decide? What should she decide?
Samsung France screenshot by Chris Matyszczyk/CNET
There are offers that are special, offers you can’t refuse and offers that make you shudder at the very thought.
Please decide which you think this is.
It’s an ad produced by Samsung’s French arm. It ran in May. However, as Adweek reports, it’s just won a gold EPICA advertising award, in which tipsy journalists, rather than ego-addled creatives, are the judges.
The ad has a simple premise. It puts young people — all owners of a Samsung Galaxy A smartphone — into strange rooms with one-way mirrors and a TV screen. Then, on behalf of Samsung, an enticing offer is made. Would the kids like to go on the vacation of their dreams?
It shall be theirs. Oh, with one little condition.
Samsung Galaxy A – The Way You Are from Kinou Conseil on Vimeo.
I won’t spoil the condition. It’s very poignant, almost beautiful in its conception. And the twist is delicious.
Samsung representatives did not respond to a request for comment on the ad.
The makers told Adweek that there was no subterfuge in the production of these ads. I worked in ad agencies for a long time and I was forced to tell clients about pigs flying past 747s once or twice, so I will always wonder about truth in advertising.
Still, much of the action certainly has a real flavor about it. The kids’ reactions when they realize the full ramifications of their decision-making makes for excellent film.
However, there’s one little aspect I find disturbing. The impression left is that every one of these kids accepted Samsung’s offer.
Would you have?