Technically Incorrect offers a slightly twisted take on the tech that’s taken over our lives.
How much in-your-face can New Yorkers stand? In their faces, that is.
Or even beneath their bottoms?
The city that boasts of its cosmopolitan, liberal mouthiness has been left a touch open-mouthed by the appearance of Nazi insignia all over its subway cars.
This isn’t the work of some neo-Nazi anarchists desperate to foment fear and loathing. Instead, it’s the work of Amazon — whose work environment was said by The New York Times to foment fear and loathing.
Some subway cars enjoy not only Nazi insignia, but World War II era Japanese symbolism as well. It’s all to sell the new Amazon series “The Man in the High Castle.”
The show tries to imagine what America might have been like if it had lost that war.
Perhaps it’s our fear-laden times, but some have shown upset at Amazon’s propaganda, which was on the seats and walls of some subway cars. It doesn’t include swastikas, preferring the Nazi Reichsadler eagle embedded in the American flag. There were also Japanese rising sun symbols.
A Twitter user with the handle @byKatherineLam for example tweeted: “42nd St shuttle to #TimesSquare covered in Nazi Germany and Imperial Japan symbols for @amazon ad. Is this ok?”
Neither Amazon nor the MTA responded to my request for comment.
Initially, an MTA spokesman told Gothamist: “Unless you’re saying that you believe Amazon is advocating for a Nazi takeover of the United States, then it meets the standards. They’re advertising a show.”
However, on Tuesday Variety reported that Amazon was pulling the ads. Also on Tuesday, New York Mayor Bill DeBlasio had appealed for the ads to be taken down.
“While these ads technically may be within MTA guidelines, they’re irresponsible and offensive to World War II and Holocaust survivors, their families and countless other New Yorkers,” he said in a statement reported by Politico.
“The Man in the High Castle” is based on the 1962 novel by Philip K. Dick. Editions of this book have featured the swastika on their covers.
Perhaps the sheer size and proliferation of these symbols on the subway made them feel a little too aggressive. It’s surely possible, though, that those who created these ads suspected there might be exactly this sort of reaction.
Perhaps, indeed, they’ve already achieved their goal. I wonder if the show is any good.