Apple Music tempted users with a free three-month trial, and at least 6.5 million subscribers decided to stick around to pay for the service, according to Apple CEO Tim Cook. It even managed to strike up a new romance when it persuaded known streaming-service hater Taylor Swift to get on board, with her whole back catalogue in tow. It hasn’t been all good, as some users slammed the service for messing with their personal music libraries.

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