Sample Scenario: E-Commerce Fraud
Online transactions typically take place with identifiers. These include facets such as user ID, IP address, geolocation, a tracking cookie and a credit card number. The relationships between these identifiers are usually close to one-to-one, with some variation due to shared machines, families sharing a credit card number, etc. However, as soon as these relationships go beyond a reasonable number, fraud is often at play. And with e-commerce processes moving faster than ever, the time margins to detect fraud are slimming.

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