Intel CEO Brian Krzanich will speak at CES 2016.
Intel hopes it can make a slam dunk in wearables.
The chipmaker is diving straight into the world of Internet-connected everything — from smartwatches to fitness bands to even bras and dresses. On Tuesday, CEO Brian Krzanich is hosting a press event during the Consumer Electronics Show in Las Vegas. He is expected to talk about the company’s biggest pushes in wearables, especially in sports and fashion.
The keynote starts at 6:30 p.m. PST, and we’ll be bringing you all the news and commentary from the event. I’ll be live-blogging and CNET’s James Martin will provide photography.
Intel wants its chips to be the brainpower behind the so-called Internet of Things, where all of our real world objects like clothes or kitchen appliances connect to the Web. The chipmaker has good reason to make that bet. The promise is huge. Research firm Gartner says that in 2016, 5.5 million new things will become Internet-connected every day.
In the meantime, Intel has not been shy about looking for new places to drum up business. In September, the company was a fixture at New York Fashion Week. The chipmaker teamed up with women’s fashion label Chromat to show off smart bras and dresses.
The company knows that the world of wearables will soon extend to more than just smartwatches, which have emerged the first kinds of wearable devices with any sort of mainstream appeal. That’s brought them to places like Fashion Week, as well as sports labs.
“We want to be leaders across the spectrum,” said Steve Holmes, vice president of Intel’s Smart Device Innovation group.