Intel may beat Microsoft in the augmented reality game.
The chip giant used its keynote address at the Consumer Electronics Show to unveil the Daqri Smart Helmet, a hardhat that uses the company’s “RealSense” camera to offer a form of augmented reality — technology that overlays computer images on the real world. Microsoft has generated a lot of attention for its focus on AR with its HoloLens, which has only seen limited demos.
Intel said on Tuesday that the Daqri Smart Helmet ships today.
Intel’s new smart helmet using augmented reality.
The helmet brings it into the much-hyped market for virtual and augmented reality, which promises to take you to new worlds or add to your existing one through sophisticated head gear. It’s an area that’s attracted nearly ever major company in the tech industry, be it a phone maker like Samsung, a tech giant like Microsoft or an Internet company like Google and Facebook.
Intel is focused on augmented reality. The company showed off a kind of x-ray vision by letting a worker see through pipes that might be faulty, which can be picked up by its RealSense camera. The helmet could also be used to give workers digital directions on top of what they’re looking at when doing manual labor.
It’s one of the key examples Microsoft showed off with its own HoloLens gear.
It’s not just workers. If you’re an athlete, Intel hopes you’ll eventually be wearing one of its chips.
Oakley and Intel showed off its Radar Pace, a pair of smart sunglasses that has a voice-activated coaching system. The eyewear is supposed to give real-time feedback and track the progress of an athlete. It’s part of a broader deal with Italian eyewear giant Luxottica Group.
The software adjusts to different athletes, from novice runner to Iron Man competitor.
“Technology has dramatically changed the way athletes train,” said Craig Alexander, three-time Iron Man champion, who went on stage to talk about the glasses.
New Balance CEO Robert DeMartini, meanwhile, also joined Krzanich to announce that the Boston-based athletic apparel company would develop a smart sport watch for the next holiday season.
“We’re in the cusp of a breakthrough in sports,” said Intel CEO Brian Krzanich.