London, UK – 19 October 2016: Learning from the past, taking security seriously and protecting the consumer must be at the heart of developing propositions for the Internet of Things (IoT) because it’s all about personal data, Greenwave Systems’ Chief Scientist advised today.Speaking at the Broadband World Forum, Jim Hunter told the packed show floor that the real opportunity in the Internet is in connecting it with people; being able to put individual pieces of data about people’s lives into context to make it meaningful.
In his presentation titled “The Internet of Things about you: Evolving from data to content and what you can do”, Hunter went on to warn the audience that while pieces of data in isolation might be harmless, once they’re put together and a picture is formed, the information gained could be dangerous if it fell into the wrong hands.
“If you look at a picture, it is made up of hundreds of thousands of pixels,” said Hunter. “Look at one pixel in isolation and you can’t identify what it’s for – it could be of anything from anywhere and it’s the same with data.

A single snapshot of data is meaningless without context, but align a ‘who’, ‘what’, ‘where’ or ‘when’ and the picture starts to build.

As you begin to gather more pixels or data you can see how individual pieces fit together, then gradually you build a story and gain insight. You have information.
“The IoT – or the IoY (Internet of You) – is about defining what those individual pixels are, which can build the stories which make sense.
It’s then finding the part of the picture which gives the insight and information needed to provide a tailored personal service or solution.

The caution, however, is around putting the right security measures in place to ensure this information cannot be used by the wrong people.”
As co-chair of the Privacy Security Committee on the IoT Consortium, a global group of companies helping to shape the public messaging about IoT, Hunter explained in his presentation how he is working to establish a minimum bar for understanding the importance of privacy and security when developing IoT products.
“Firstly we want to help companies do the right thing for the consumer and secondly, ensure there’s protection in place when things go wrong,” he continued. “Nothing should be available online without security measures in place.

Too often for developers, security is sprinkled on top rather than baked in and that just isn’t good enough when you’re dealing with personal data.”
Hunter also outlined how the IoT is not a revolution, rather an evolution of compute and about exploring the opportunities which exist in the software we develop – how we make it personal.
“The term ‘IoT’ is a misnomer – the Internet was always about things connecting so we’re not reinventing the wheel but simply refining it for purpose and for individual users,” he concluded. “Anyone developing new ideas in this sector would do well to research what successes have already been achieved and build on them – ensuring right from the start that security and the handling of consumer data is given the highest priority.”
For further information, visit http://www.greenwavesystems.com/ or to find out more about the Broadband World Forum visit http://tmt.knect365.com/bbwf.
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About Greenwave SystemsGreenwave Systems is a global Internet of Things (IoT) software and services company dedicated to empowering market-leading brands to profitably deploy their own managed services and products, foster deeper customer relationships and grow their businesses. Mobile carriers, telecommunications operators, semiconductor manufacturers, utilities and all manner of service providers use the Greenwave AXON Platform to safely integrate data and communications from a variety of existing and emerging digital protocols and swiftly create vanguard IoT and M2M services via managed networks with real-time analytics. Learn more about Greenwave at http://www.greenwavesystems.com/.

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