Fortinet has named former Avaya executive Stacey Wu as its new head of marketing, as the security vendor continues to look to double down on its marketing strategy.

Wu now serves as senior vice president of global marketing at Fortinet, starting earlier this week, the company told CRN exclusively.
She previously served as vice president of marketing and demand generation at Avaya, a position she held since July 2014.

Before that, Wu held marketing leadership roles at Symantec, Check Point Software Technologies and NEC.

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In an interview with CRN, Wu said she decided to leave Avaya and come to Fortinet because, after a long career in security, she wanted to get back to working in marketing at a security company.
Second, she said she saw Fortinet had a strong network security story that she found compelling to help define the security industry.

“Being the number one player means you set the agenda charging forward and you drive innovation.

That company value and the vision fits me,” Wu said. “Going to security fabric is a new growth area and … you will see a lot of players coming in.

Fortinet has been doing both [network and security] and that gives us a great head start.”  

Wu replaces former CMO Holly Rollo, who left the company March and has since taken a position as CMO and SVP at RSA.

The appointment comes as Fortinet continues to invest in marketing, one of its key strategic initiatives. On Fortinet’s most recent third quarter earnings call in October, company executives said it is looking to ramp up the productivity of its sales and marketing investments.

CEO Ken Xie said that push has continued while the company looked to fill its top marketing role, which has been vacant since March.

“We are still aggressively looking, but at the same time we also like to say we’re keeping investing and improving the current marketing engine structure there and the digital marketing and digital engine…[We’re] building the structure ourselves right now,” Xie said.

In an email statement to CRN, Xie said Wu’s appointment shows Fortinet’s commitment to furthering its investment in marketing.

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