Comcast said it plans to offer a mobile phone service this year with an emphasis on selling bundles of wireless and cable service.
Launching the wireless product is a priority in 2017, Comcast CEO Brian Roberts said in an earnings call today. Comcast will be able to offer wireless service nationwide because of a reselling agreement with Verizon, but the company is expecting particularly good sales with existing customers in its cable territory.
“We plan to include wireless in our multi-product bundles in a way that is designed to add value to our customers, improve retention, and ultimately benefit lifetime customer economics for us,” Roberts said. “Our offering will give customers access to a world-class wireless network, benefiting from our Wi-Fi [hotspots], with the best mobile devices and a simple, transparent experience, all for a great value.”
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