Worldwide rail holiday operator invests in personalisation to drive growth throughout 2017 and beyond[LONDON] — [January 26, 2017] Great Rail Journeys, the UK’s leading rail holiday company operating globally, is looking to provide data-driven, personalised online experiences for customers as it heads into 2017’s peak booking period.The company has brought in Qubit, leaders in context-driven customer experiences, to identify specific customer groups and target them with sophisticated, personal experiences, increasing the number of online visitors…

Source: RealWire

Leave a Reply