A recent IDC survey found 84 percent of U.S. consumers are concerned about the privacy of their personal information, with 70 percent saying their concern is greater today than it was a few years ago.These concerns of consumers should also alarm businesses: Consumers are willing to switch to another bank, medical center or retailer if they feel their personal information is threatened, the survey found.[ Expand your security career horizons with these essential certifications for smart security pros. | Discover how to secure your systems with InfoWorld’s Security Report newsletter. ]
“Consumers can exact punishment for data breaches or mishandled data by changing buyer behavior or shifting loyalty,” said Sean Pike, an analyst at IDC, in a statement.

The survey, released last week, polled 2,500 U.S. consumers about their privacy concerns across four verticals: Financial services, healthcare, retail and government.To read this article in full or to leave a comment, please click here

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