First there was “open washing,” the marketing strategy for dressing up proprietary software as open source. Next came “cloud washing,” whereby datacenter-bound software products masqueraded as cloud offerings.

The same happened to big data, with petabyte-deprived enterprises pretending to be awash in data science.
Now we’re into AI-washing — an attempt to make dumb products sound smart.[ Docker, Amazon, TensorFlow, Windows 10, and more: See InfoWorld’s 2017 Technology of the Year Award winners. | Cut to the key news in technology trends and IT breakthroughs with the InfoWorld Daily newsletter, our summary of the top tech happenings. ]

Judging by the number of companies talking up their amazing AI projects, the entire Fortune 500 went from bozo status to the Mensa society. Not to rain on this parade, but it’s worth remembering that virtually all so-called AI offerings today should be defined as “artificially inflated” rather than “artificially intelligent.”To read this article in full or to leave a comment, please click here

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