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Six advertising industry trade groups yesterday thanked Republican lawmakers for introducing legislation that would overturn rules that protect the privacy of Internet users.
If the rules are overturned, advertisers would not be prevented from buying consumers’ Web browsing history from Internet service providers.
Sen. Jeff Flake (R-Ariz.) and Rep. Marsha Blackburn (R-Tenn.) last week introduced Congressional Review Act resolutions that would overturn the Federal Communications Commission’s privacy rules for Internet service providers and prevent the FCC from issuing similar regulations in the future.
“We wholeheartedly commend Senator Flake and Congressman Blackburn, and their Senate and House colleagues, for introducing resolutions of disapproval for the FCC’s ill-considered move to create a new, costly, counterproductive, confusing and unnecessary regulatory regime around privacy for broadband providers,” ad industry lobby and trade groups said in a statement issued by the American Association of Advertising Agencies, American Advertising Federation, Association of National Advertisers, Data & Marketing Association, Interactive Advertising Bureau, and Network Advertising Initiative.
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