Ian Naylor is the founder and CEO of AppInstitute.
Analytics tools have evolved considerably since the early days of the internet, when web developers had little more than hit counters to work with.
And as the internet continues to evolve, analytics tools will continue to change, giving us greater insight into how our audience uses and interacts with our apps and websites.
It is true that there are a great many tools to choose from, but this is far from being a problem.
All businesses and developers have different needs when it comes to analyzing behavior and performance, and it would be foolish for one tool to attempt to satisfy all needs.
Instead of trying to find a nonexistent tool that does it all, you should be looking at a combination of analytics tools that will give you all the information you need.To read this article in full or to leave a comment, please click here