Apple clearly knows how popular video sharing is over social media, so it created a new way for iOS users to make and share videos. Today, the company announced a new app called Clips, a video-creation app that borrows many features from social media outlets’ video-sharing apps but doesn’t actually have a social media network attached to it. It appears Apple’s goal with Clips is to provide a way to easily make fun videos by stringing together clips, music, text, and more, and then share them over social media.
Clips seems to be built for the generation that spends most of its time sharing video or photos over the Internet. It works similarly to Snapchat, Facebook, and Instagram video features in that you press the record button to start a snippet of video and release your finger to end that snippet. You can record a bunch of snippets and package them together in one video, and then add music, text, filters, emojis, shapes, and more. Clips includes a bunch of full-screen animated posters and backgrounds to choose from as well, and a library of music tracks that automatically adjust to fit the length of your video.
The most unique feature is Live Titles, which lets you impose text over a video clip using your voice. You can record what you want to say and Live Titles will translate it into text that appears over the video. It’s almost like an easier way to close-caption a video, and it’s certainly a quicker way to add a lot of text over a video clip than typing it out yourself. After you record a Live Title, you can edit it with different styles, punctuation, and emoji as well. This feature isn’t just available for English speakers: Live Titles will support up to 36 different languages.
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