Eptica study finds consumers more likely to get an accurate response on email than Twitter, Facebook or the webReading, UK, 30 March 2017, Despite 93% of consumers revealing they are more likely to buy if they receive a positive customer experience, UK retailers are struggling to deliver adequate, consistent service new research suggests.

Companies were unable to answer 46% of customer queries received on email, the web, Twitter and Facebook, with only 7.5% responding on…

Source: RealWire

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