Comcast today said it has “no plans” to sell its customers’ individual Web browsing histories, but Comcast can still deliver personalized ads based on its customers’ browsing history.
Comcast, the nation’s largest home Internet provider, said it will continue to offer customers a way to opt out of targeted ads.
“We do not sell our broadband customers’ individual Web browsing history,” Comcast Chief Privacy Officer Gerard Lewis wrote in a blog post today. “We did not do it before the FCC’s rules were adopted, and we have no plans to do so.”
Comcast operates its own advertising network, so it doesn’t need to share individuals’ browsing history with third parties in order to serve targeted ads.
Instead, Comcast can use its customers’ browsing history to sell targeted ads.
Businesses pay Comcast to have their advertising reach people who are more likely to buy their products, but only Comcast would know exactly who those customers are.
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