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While it’s quite clear that video game publishers have the legal right to restrict the broadcast of their games however they want, few companies actually place many restrictions on enthusiastic fans who want to share their own gameplay with the world.

Atlus became a major exception to that rule this week, threatening to issue takedown notices for Persona 5 videos that spoil important story moments.
In a blog post yesterday, Atlus starts off with the usual polite request that players be considerate and avoid revealing late-game secrets in their videos:

Simply put, we don’t want the experience to be spoiled for people who haven’t played the game. Our fans have waited years for the game to come out and we really want to make sure they can experience it fully as a totally new adventure. …
Please, PLEASE do not post any specific plot points or story spoilers, and only talk about the game in broad strokes.

This request is followed by a list of specific in-game moments that Atlus would prefer go unspoiled online. Where Atlus’ guidelines go further than most similar requests, though, is in the threat to issue YouTube takedown notices for players that post late-game content:
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