Andrew Cunningham

Apple isn’t shy about admitting it: the biggest feature of its newest iPad is the price.

At $329, it’s $70 cheaper than the iPad Air 2 used to be, $270 cheaper than the smaller iPad Pro costs now, and $170 cheaper than the initial starting price of the iPad back in 2010.
It’s a big shift, especially after a year-and-a-half where larger and more expensive iPads were Apple’s main focus.
That’s apparently where the users are.

Apple told us that the iPad Air 2 was its most popular iPad, and it had been since its introduction in October of 2014.
It was the most popular with enterprises, the most popular with small businesses, the most popular in schools, and the most popular with people who were new to the iPad altogether (more than half of all iPad Air 2 buyers were picking up their first iPad).

And even after the introduction of the iPad Mini in 2012 and the big iPad Pro in 2015, the 9.7-inch screen size has remained the most popular of the three.
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