Enlarge (credit: YouTube Creator Hub)
YouTube has come up with a new restriction on who can make advertising money off of the online video platform.
The company announced in a blog post that starting today it will not serve ads on videos produced by channels with fewer than 10,000 total views.
That means any new creators looking to be in the YouTube Partner Program will have to wait until they accrue 10,000 total views on videos on their channel before they can start showing ads and collecting revenue.
YouTube’s Partner Program began when the site was in its infancy.
Creators who join get to monetize their videos, work with YouTube more closely to make better content, and receive general advice about creating online videos.
The YouTube Partner Program only opened up to all YouTube users a few years ago, which let anyone with a YouTube account start getting paid for ads almost immediately.
But now with the avalanche of backlash YouTube and Google have received for ads appearing over hate speech-infested videos, the company is placing stricter guidelines on who can make money from the Partner Program.
Currently anyone can still apply to be in the YouTube Partner Program, but YouTube does state in the blog post that it’ll be adding a review process for new applicants in the coming weeks.
It appears future applicants won’t be accepted into the Partner Program until they surpass that 10,000-view milestone. “After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies,” YouTube’s blog post states. “If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content.
Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”
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