Back in 2014, game developer Red Winter had to pull the sequel to its hit game Dungelot from the app store, mere days after first releasing it.

The reason? The game was riddled with bugs, and it had switched from a pay-once-play-forever model to a freemium model. Many of these issues could have been avoided had Red Winter followed a more thorough beta testing strategy.

And this is something that doesn’t only apply to mobile games, but all mobile apps.When launching an app that is too buggy, or includes features that are unpopular with many users, you risk permanently damaging the reputation of your app. Red Winter was able to fix Dungelot 2 and relaunched it more successfully three months later, but there is no guarantee that your app will recover as easily.To read this article in full or to leave a comment, please click here

Leave a Reply