Snapchat lines up media companies to produce original shows for Snap TVThe surprise is $5. (credit: Snapchat)
Snap Inc. is working with media companies to bolster Snapchat’s original content with mini, TV-like episodes.

According to a report from The Wall Street Journal, Snap Inc. has signed deals with NBC Universal, Turner, Discovery, ESPN, Vice Media, and the NFL to produce original shows for Snap TV.

The company is expected to announce new deals today with Scripps Networks Interactive, owner of Food Network, which will also create original shows for the social media outlet.
The report in The Wall Street Journal explains that Snap TV will exist in the Stories section of Snapchat, which already displays collections of photos and videos shot recently by friends and media companies.
Snapchat plans to have two to three episodes of original programming, all about three to five minutes long, airing each day by the end of 2017.

Snapchat has reportedly taken a very hands-on approach with its current media partners, providing companies like NBC Universal guidance and notes on how to make engaging content for Snapchat. Rather than promo videos, Snapchat wants true original content on Snap TV, including scripted dramas, daily news shows, animated series, and more. NBC Universal’s first show was a Snapchat version of The Voice in which users could send in 10-second audition clips.

The winner of the Snapchat competition show made an appearance on the live TV version of The Voice.
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