Becoming Genesis—the 2018 G80 Sport
Genesis

There are really two key things you need to know about the Genesis G80 Sport.

First, it’s a sport-oriented midsize luxury sedan from the new Korean brand, Genesis.
Second, while it wears a new nameplate, it remains what it was—a Hyundai.
When Hyundai decided to launch a new premium brand along the lines of Toyota’s Lexus and Nissan’s Infiniti in 2015, it made a couple crucial decisions. Unlike Lexus and Infiniti, it would launch with existing product.

And, it would take the name of Hyundai’s existing mid-size sedan, the Genesis, as its own.
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