You spend countless hours building a mobile app that works properly.

Then you submit it to the app stores, it gets released, and … nothing happens.App store optimization is a huge need for mobile developers, who need to work on discoverability and persuading users to download, says Amir Ghodrati, director of market insights at mobile app analytics firm App Annie. The good news is that there are steps developers can follow to boost their chances to stand out in the app stores. Here are the six key steps you can take to get your mobile apps noticed. Notice how the first three happen while you’re developing your app; it’s important to get the app right in the first place, because no one is fooled for long by lipstick on a pig.To read this article in full or to leave a comment, please click here

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