The Championships at Wimbledon, which consumes some 28 tons of strawberries, 10,000 litres of cream, and 320,000 glasses of Pimm’s per year, is notable for its seemingly unchecked luxuriant hedonism. While most companies, organisations, and institutions are looking to cut costs, Wimbledon has stuck to its mantra: Don’t do things cheaper; do things better.
Case in point: Wimbledon’s use of technology is really quite impressive.
I’ve been lucky enough to follow Wimbledon’s tech over the last three years, and it’s been very encouraging to see a massive endeavour like The Championships dive deep into technology. You might think that after 140 years Wimbledon could be stuck in its ways, but far from it: when technology is the only viable way of providing consistent, significant gains for players, visitors, and hundreds of millions of people spectating remotely, you don’t try to fight it; you embrace it.
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