Whether you’re integrating with Alexa or adding voice capabilities to native apps, virtual assistants are becoming a staple of the modern customer experience. With a projected 35.6 million people using voice-activated assistants at least once a month this year, companies are itching to get a piece of the voice market.Unsurprisingly, this new wave of innovation comes with some lofty expectations. You typically don’t hear about virtual assistants that work perfectly, because meeting expectations doesn’t make headlines.

But when you’re bot falls short, that’s when people start listening.To read this article in full or to leave a comment, please click here

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