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A doctor who appeared to vouch for and defend Gwyneth Paltrow’s high-profile lifestyle and e-commerce site, Goop, now says that she does not see herself as a Goop doctor and would not endorse the site, according to an interview with Stat.
Two weeks ago, Dr.

Aviva Romm provided a signed letter included in a Goop post titled “Uncensored: A Word from Our Doctors.” The post, written in part by the Goop team, including Romm and another doctor (Steven Gundry), collectively defended Goop’s questionable health products and penchant for unproven and often nonsensical medical theories.

Those theories include Moon-powered vaginal eggs and energy-healing space-suit stickers.
The post was written in response to a wave of online criticism from journalists, medical professionals, and patient advocates, particularly blogger Dr. Jen Gunter, an Ob/Gyn who has written often about Goop.
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