What ever happened to the Essential phone? I’ve been asking myself that question for weeks.

Andy Rubin, the founder of Android, went public with a new smartphone company in May to great fanfare.

The first product, the Essential phone, looked like a slim bezel wonder with a quirky front camera placement that cut into the screen.

The body was titanium and ceramic, the specs were high-end with a Snapdragon 835, and it was yet another phone with a wacky modular accessory system. Rubin himself promised the device would be released by June 30, but that date came and went without a peep from Essential.

Then July passed. Now it’s August.
Now, it seems like Essential is finally ready to launch.

Company president Niccolo De Masi promised The Wall Street Journal that an “exact” release date will be announced next week. Rubin took to Twitter to show off some pictures of the assembly lines, where you can see the body being milled out of titanium.
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