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If you’re an Amazon Prime member, you get orders pretty quickly.
Some areas offer one-hour delivery, and some Amazon Fresh customers can get groceries even quicker. Now Amazon wants to shorten your wait time even more with Amazon Instant Pickup locations, which are localized spaces where you can pick up “daily essentials” within minutes of ordering them on Amazon’s website.
In essence, Instant Pickup locations are convenience stores that don’t have aisles—and barely have employees. Prime and Prime Student members can order items from Amazon Instant Pickup on their mobile devices, choosing from products including drinks, snacks, phone chargers, personal care items, and more.
It wouldn’t be an Amazon service without integration of Amazon’s products, so members can also order Echo speakers, Fire TVs, and Fire and Kindle devices on Instant Pickup. Once the order is placed, employees at the nearest Instant Pickup location gather the items and place them in a self-service locker. Members can then go to that locker, open it with a personalized bar code, and retrieve their items within minutes of placing the order.
While customers presumably won’t interact with the Amazon employees at pickup locations, they still require people to gather and place orders into lockers.
According to a report from Reuters, Amazon considered fully automating Instant Pickup locations but didn’t go through with it for the launch.
Currently there are five Instant Pickup spots in cities across the US: Los Angeles; Atlanta; Berkeley, Calif.; Columbus, Ohio; and College Park, Md.
Amazon hopes to open more Instant Pickup locations in the future.
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