Enlarge / Neo Nazis, Alt-Right, and White Supremacists encircle counter protestors at the base of a statue of Thomas Jefferson after marching through the University of Virginia campus with torches in Charlottesville, Va., USA on August 11, 2017. Photos of marchers are being used to identify and shame them on social media. (credit: Zach D Roberts/NurPhoto via Getty Images)
In the wake of the violence and repugnance of the “Unite the Right” march in Charlottesville, Virginia last week—and the vehicular murder of a woman by a neo-Nazi connected to the event—the quest to identify and out those who marched with white supremacist and neo-Nazi groups last Friday and Saturday is in full swing.
In short order, people started sharing photos of the event on the Internet to “crowdsource” identifying members of the groups, with fairly rapid results. One marcher from Berkeley, California lost his job at a hot dog restaurant as a result of being identified, as complaints poured in from customers.

Another from Fargo, North Dakota was disowned by his family. One person posted to the now-offline Daily Stormer that he would not attend future rallies, because “The thought of getting outed as ‘white supremacists’ to our employers and possibly losing our jobs is a horrifying prospect, ” as Steve Blum reported in Broadly. Many of the identifications have been coordinated through a Twitter account called Yes You’re Racist.

If you recognize any of the Nazis marching in #Charlottesville, send me their names/profiles and I’ll make them famous #GoodNightAltRight pic.twitter.com/2tA9xliFVU
— Yes, You’re Racist (@YesYoureRacist) August 12, 2017

There have been misfires.

As the New York Times reported, Kyle Quinn—an assistant professor at the University of Arkansas’ School of Engineering—was mis-identified as a marcher, resulting in a torrent of threatening social media messages.
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