Data used to be viewed by businesses as exhaust—a necessary but relatively useless output of projects that became a nuisance to store and maintain.

Advances in analytical, and more recently cognitive, technology have changed that mindset for good.

Data is now an asset that can be applied to benefit all aspects of an enterprise.But what technologies can be applied to best take advantage of data? To extract insights that can help make more informed business decisions? What job functions can data be applied to? How can data be applied in these functions? These are the questions posed to and pondered by the chief data officer (CDO).Unlike the chief information officer (CIO), who is responsible for planning, deploying and managing an organization’s technical infrastructure, the CDO is charged with creating and driving plans that best integrate data into an enterprise’s overall monetization strategy.

A few functions include:To read this article in full or to leave a comment, please click here

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