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California state lawmakers ended their legislative session yesterday without enacting privacy protections for broadband customers after the proposed rule drew opposition from Internet service providers and advertisers.
“By failing to pass A.B. 375, the legislature demonstrated that they put the profits of Verizon, ATT, and Comcast over the privacy rights of their constituents,” the Electronic Frontier Foundation said today.
The California legislation would have required ISPs to obtain customers’ permission before they use, share, or sell the customers’ Web browsing and application usage histories.

The data is valuable for serving personalized advertisements to Internet users.

But the bill was shelved before reaching a final vote.
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